E-commerce Guides

4 guides on this topic. All of them free, none of them gated.

An illustration of a glass parcel with a glowing ribbon sitting on a small glass delivery van.

October 2, 20264 min

Shipping and Delivery: What Small Online Shops Get Wrong

Delivery loses more sales than anything else in a small shop, and it is rarely the courier. Pricing models, returns, and what to say when a parcel is lost.

An illustration of a phone on a small tripod photographing a cup, lit by an orange softbox.

September 26, 20264 min

Product Photography on a Budget (with the Phone You Already Have)

Online, the photograph is the product. Consistent, professional shots with a window, a sheet of paper and a phone, plus four mistakes that look cheap.

An illustration of a glass product box on a lit display pedestal beside a glass shopping bag.

September 17, 20265 min

Product Pages That Actually Sell

Most small-shop product pages fail on the same six things, and none of them is the design. What a buyer needs to see, in what order, and what loses the sale.

An illustration of a glass shopping cart at a fork in a road of light, one path glowing orange.

August 30, 20264 min

Shopify, WooCommerce or Custom?

An honest comparison of the three routes, the true monthly cost of each once fees and apps are counted, and when custom is worth it.

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