Selling Online: The E-commerce Guide
Most e-commerce advice is written for businesses with a warehouse and a growth team. This is written for the shop with two hundred products and one person packing them.
4 articles · about 17 minutes end to end · free, and none of it is gated
Everything in This Guide
- 01
Shipping and Delivery: What Small Online Shops Get Wrong
Delivery loses more sales than anything else in a small shop, and it is rarely the courier. Pricing models, returns, and what to say when a parcel is lost.
4 min read October 2, 2026 Read - 02
Product Photography on a Budget (with the Phone You Already Have)
Online, the photograph is the product. Consistent, professional shots with a window, a sheet of paper and a phone, plus four mistakes that look cheap.
4 min read September 26, 2026 Read - 03
Product Pages That Actually Sell
Most small-shop product pages fail on the same six things, and none of them is the design. What a buyer needs to see, in what order, and what loses the sale.
5 min read September 17, 2026 Read - 04
Shopify, WooCommerce or Custom?
An honest comparison of the three routes, the true monthly cost of each once fees and apps are counted, and when custom is worth it.
4 min read August 30, 2026 Read
The Shape of It
What This Guide Covers
Choosing a Platform
What each one is genuinely good at, and what it costs at your size.
The Product Page
Photography, copy and the details that decide a sale.
Getting Paid and Shipping
Gateways, fees, delivery expectations and returns.
Tell Us What Is Broken.
We Will Tell You What It Costs.
No discovery call that turns into a pitch deck. Describe the problem and you get a straight answer, a fixed price and a timeline — usually within 1 business day.
Or stop quoting it one job at a time — MultiTasker One puts everything we do on one monthly plan from A$2,190 a month.
Or email hello@multitasker.llc